Business Management – Marketing (Pearson BTEC)
Pegasus International College, in collaboration with the Pearson Education – UK, offers the BTEC Level 5 Higher National Diploma (HND) in Business. This UK-based International Level 5 qualification is equivalent to a college Advanced Diploma within the education system of Vietnam. Designed with a modern, practice-oriented approach and aimed to maximize students’ ability to apply knowledge and skills in real-world context, the BTEC HND in Business assesses students through project-based learning, encouraging their analytical thinking, critical reasoning, personal responsibility and decision-making skills. Each learning module incorporates industry-relevant scenarios, with assessments based on presentations, practical reports or observation as well as project outcomes. This hands-on approach in learning and assessments enhances learners’ engagement, fosters independent research and develops lifelong learning skills.
The programme is delivered and assessed in English over 2 years, leading to the internationally recognised BTEC Level 5 Higher National Diploma in Business awarded by Pearson Education – UK. The qualification is accredited by Ofqual (The Office of Qualifications and Examinations Regulation), UK.
The BTEC HND is widely recognised by universities worldwide, as well as multinational employers and professional organisations across the UK and more than 100 countries. It serves as a strong foundation for career opportunities in multinational corporations or progression to over 1,500 degree programmes at 340 universities globally, in fields such as Business Administration, Marketing, Human Resource Management, Finance and Accounting.
| Stream | MARKETING |
| Qualification | BTEC HND LEVEL 5 |
| Duration | 2 years |
| Advantages |
| Intake Schedule | 2 intakes per year – Fall Semester (September) & Spring Semester (March) (exact dates to be announced). |
| Duration | 24 months (including Semester breaks, Public holidays and research projects completion). |
| Class Size | Maximum 20 students per class. |
| Entry Requirements | High school graduate qualification or equivalent. |
| English Requirement | IELTS 5.5 (or equivalent). |
| Tuition Fees | Please contact us for details. |
| Other Fees | Learning materials, student uniforms and personal study tools. |
| Total Learning Modules | 15 Modules |
| Training Hours per Week | Average of 20 hours / week |
| Total Training Hours | 2,400 hours (equivalent to 240 UK credits), including 960 hours of direct contact, plus hours of self-study, research and project completion. |
| Teaching Methods, Facilities and Faculty | Face-to-face learning, guided instruction, practical application and project-based assignments. |
| Course materials are designed in accordance with Pearson’s official curriculum guidelines. | |
| Modern learning environment with international standards. | |
| Highly experienced and industry-expert lecturers. | |
| Teaching Approach | Focuses on competency development through real-world scenarios. |
| Encourages critical thinking, personal responsibility and decision-making skills. | |
| Students are assessed through presentations, practical reports and project outcomes in each module. | |
| Promotes lifelong learning and self-development. | |
| Language of Deliv-ery/ Assessment | English. |
| Internship | Not required /Optional. |
| Qualification | Pearson BTEC Level 5 Higher National Diploma in Business, awarded by Pearson Education – UK, recognised in over 100 countries worldwide. |
| Scholarship | Available as per the College’s scholarship scheme at the time of enrolment. |
| Career Opportunities: | Career Opportunities: • Business/Sales Executive • Marketing Executive • Business/Marketing Project Team Leader • Entrepreneur/Business Manager • Strong foundation for further studies and career advancement. |
The curriculum consists of 15 modules, including 7 core units, 3 specialist units, 4 optional elective units and 1 research project. Unit names and codes may be changed subjected to Pearson’s guide annually.
CORE UNITS
- L/508/0485 Business and Business Environment
- R/508/0486 Marketing Essentials
- Y/508/0487 Human Resource Management
- D/508/0488 Management and Operations
- H/508/0489 Management Accounting
- D/508/0491 Managing a Successful Business Project
- H/508/0525 Organization Behaviour
SPECIALIST UNITS
Marketing:
- J/508/0534 Product and Service Development
- L/508/0533 Integrated Marketing Communication
- D/508/0538 Digital Marketing
OPTIONAL UNITS/ SELECT 4 OUT OF 6 UNITS
- H/617/0736 Business Law
- A/508/0496 Financial Accounting
- T/508/0495 Entrepreneurship and Small Business Management
- Y/508/0568 Taxation
- R/508/0570 Statistics for Management
- M/615/1641 Business Intelligence
RESEARCH PROJECT
- R/508/0522 Research Project
GRADUATION REQUIREMENTS
To be graduated and awarded the BTEC Level 5 Higher National Diploma in Business, students must fulfil the following criteria:
- Attend a minimum of 80% of direct contact hours per module.
- Complete all module assessments and the final research project as per programme requirements.
- Adhere to academic integrity and institutional regulations and do not violate the law throughout the course of study.
